Between 2011 and 2021, Google's annual advertising revenue rose from $36.5 billion to $209.5 billion, a compound annual growth rate of 19.1%. This year, eMarketer estimates Google will control 27.7% of the digital ad market in the U.S. -- putting it in first place ahead of Meta Platforms (META 7.19%) (24.2%) and Amazon (AMZN 3.58%) (13.3%) -- and remain the market leader in most markets outside of China.
Google operates the third-largest cloud infrastructure platform in the world after Amazon (AMZN 3.58%) Web Services (AWS) and Microsoft's (MSFT 3.42%) Azure. Google Cloud held an 8% share of the global market in the first quarter, according to Canalys, compared to a 33% share for AWS and a 21% share for Azure.