“China’s coffee market is highly underpenetrated,” the company says in its prospectus. “Inconsistent quality, high prices, and inconvenience have hampered the growth of the freshly-brewed coffee market in China. We believe that our model has successfully driven the mass market coffee consumption in China by addressing these pain points.”
Luckin is an emerging growth company with $125.3 million in revenue for the year ending Dec. 31, 2018. Its net loss for the year came to $241.3 million. It is the second largest coffee chain in China, says the prospectus, citing data from consulting firm Frost & Sullivan.